Wednesday, March 31, 2010

First Take: Goldfrapp - Head First




Oh, what to do with this one? During their 10-year career together, Goldfrapp's inclination and - I would have heretofore argued - knack for reinvention has long been one of the act's strong suits. Their new album, Head First’s foray into the eighties has me questioning, however, if their many gear changes were the result of an invested dramatization of natural artistic drift or really just schtick.

Eighties synths have the distinction of being simultaneously majestic and fun, which is undoubtedly why their sound has been so often co-opted by the last few waves of electronic musicians seeking to make more than just diva dance hits for the floor. But Van She already made a delicate, by-turns-light-and-dark homage to the era in the form of 2008's V. And as far as eighties literalism goes, Neon Neon's Stainless Style was a far more ambitious effort, being also a concept album based on the life on John DeLorean. Hell, for that matter, Goldfrapp already made Supernature in 2005. Herein lies Head First's greatest frustration. In the musical climate of 2010 - where your Amanda Blanks, your Golden Filters and Bat for Lashes are prancing around on stage in feathers, embellished leotards and face paints, where fellow Englishwoman Little Boots is churning out mesmerizing dance pop for club kids and critics alike, and where above all you've got La Gaga, for whom every day is a reinvention - this album seems like it's just jumping on the bandwagon. When, in fact, Goldfrapp have been driving this bandwagon longer - and more elegantly - than any of the the above artists. Hey Lady Gaga, remember that peacock tail on the cover of Supernature?

Of course she does.

I'm not trying to suggest that it's surprising or even problematic that other performers have caught on to this formula. If the last two years are any indication, audiences are increasingly demanding this kind of spectacle on and off stage. But it is supremely unfortunate that Goldfrapp have decided to fall in line behind acts they had previously been influencing rather than break some new ground. Who wouldn't want to hear their take on Fleetwood Mac's golden years? Or the strains of early nineties R&B that are filtering in right now? I'd pay to see that show.

Within the vacuum, the album holds up better to criticism. The title track, my favorite of Head First's upbeat offerings, is - at base level - a catchy love song with plenty of grandiose chorus and swooning keyboards. "Hunt" starts off with a ticking disco beat and develops into the most typical Goldfrapp track on the album. The insistent chorus hearkens back to The Cars' crashing "Since You're Gone." The heavily manipulated vocal samples on "Voicething" work with its minimal bass line to evoke a sort of celestial jungle and its final swell of synth-cello is massive, epic, heroic. I wasn't wild about the first singe, "Rocket" but it's since grown on me. The blast-off effect at the beginning reminds me (probably not by accident) of the engine starting that kicks off Billy Ocean's "Get Out of My Dreams Get into My Car." Plus, I heard it in the club a few weeks ago and well, I was dancing and singing along just like everyone else. Let's, however, forget about "I Wanna Life" which has 2/3 of its title and 7/8 of its melody in common with a Phil Collins song on the Tarzan soundtrack.

Don't get me wrong, I like this album. I like most of the songs. I think they function well as a unit. I anxiously await the next crop of remixes. Just don't color me impressed. It didn't take Goldfrapp and Gregory to give us Head First.



Goldfrapp - Head First
Goldfrapp - Hunt
Goldfrapp - Voicething
Van She - Kelly
Neon Neon - I Told Her On Alderaan

Contrary to what it says below, this post written by Amanda.

Monday, March 29, 2010

New Music Monday!

New Music Monday doesn't get much bigger than this - check out the bounty below and get excited for the upcoming music release season!

The sun-drenched Barcelona tunesmiths are back, with Subiza coming out in the US on June 8 (the damn Europeans are already grooving to it). Lead single and first track "Stay Close" exhibits everything I loved about last summer's Ayrton Senna EP and standout track "Seasun" - just sit back and let it wash you away.

Delorean - Stay Close

The official first single from upcoming release Together (due out May 4), "Crash Years" is catchy, Neko Case-powered pop in their usual tradition. It's not on par with first leaked track "Your Hands (Together)" (get it here), which reeks of pop virtuoso A.C. Newman, but few songs are.

The New Pornographers - Crash Years


Canadian indie star collective Broken Social Scene (home to Feist, Metric, Stars and more) is putting out their third studio album, Forgiveness Rock Record, on May 4. First leaked track "World Sick" (here) was long, epic and slow, but "All to All" and "Forced to Love" show their true fractured pop sensibility nicely.


Dubstep bass behemoth Joker (previously discussed here) has dropped a couple of more tracks on us recently, prepping for (though he says they won't be included on) his first full-length studio album. Keep your fingers crossed that it hits record store shelves in 2010, as currently projected.




The Dead Weather are one of Jack White's side projects, debuting with a 2009 album and prepping another for 2010 release. In the meantime, check out this re-do of "Treat Me Like Your Mother" featuring vocals from borderline emo, socially conscious hip hop emcee Slug (from Atmosphere).

Electro-poppers Zero 7 are remixed by DJ Danger Mouse (of The Grey Album and Gnarls Barkley fame) with added vocals from masked mad rapper MF Doom. As indie rock re-worked by a DJ featuring new vocals from a hip hop emcee remixes go, this one beats out "Treat Me Like Your Mother" (above) by a decent margin.


First single from blues-rock throwbacks The Black Keys' upcoming release, Brothers (due out May 18). Their raw, rootsy sound is what it always is, so if you dig it, you'll feel right at home on this one.

The Black Keys - Tighten Up

Talib Kweli and DJ Hi-Tek are back together as Reflection Eternal for the upcoming Revolutions Per Minute album (due out May 11, if it's not pushed back again). "In This World" nicely previews Talib's classic vocal stylings and Hi-Tek's distinctly backpacker beats.

Talib Kweli and Hi-Tek - In This World

The Hold Steady, for those who haven't met them, worship at the altar of Bruce Springsteen, with literate bar-band spoken/yelled vocals and riff-tastic songs galore. For those who do know them, they've repeatedly promised that new album Heaven is Whenever will be a change of direction away from the big, anthemic sound they've been hammering away at for years. Lead single "Hurricane J" belies that statement badly, as big, catchy and rough sounding as anything they've produced to date.

The Hold Steady - Hurricane J

Brooklynites The National have garnered significant critical acclaim for the thoughtful, noisy records they've put out over most of the decade. Upcoming album High Violet promises more indie-prog goodness, as lead single "Blood Buzz Ohio" pulls no punches from their signature impressionistic, Dylanesque lyrics and rough-edged yet precise composition.

The National - Blood Buzz Ohio

Sunday, March 28, 2010

An Exploration of Personal Branding and Pop Culture - The MTV Generation pt. 2

Read Part 1 Here.

After finishing Part 1 with a pair of quotes from our generation's pop culture commentary on itself, I'll begin Part 2 with a fresh duo.

"Listen up, maggots. You are not special. You are not a beautiful or unique snowflake. You're the same decaying organic matter as everything else."
Tyler Durden, Fight Club

"If I'm going to marry someone, she has to be perfect... Well, it's not like I have a list... Attractive, college-educated. She wants two kids, a boy and a girl. She likes dogs, Otis Redding, does the crossword. She's into sports, but not so much so that her legs are, like, more muscular than mine. That weirds me out. And she plays bass guitar like Kim Deal from the Pixies. Or Kim Gordon from Sonic Youth. Any Kim from any cool band, really."
Ted Mosby, How I Met Your Mother

One complaint commonly levied at Generation Y is a sense of entitlement (often out of proportion to our actual efforts and achievements). We were raised with unconditional love, constant praise and a trophy for every kid on the team. This manifests itself constantly in our interaction with our workplaces, career decisions, finances, relationships with family and our search for love.

A note on our sense of entitlement as it pertains to both school and work: It often displays as either an inflated sense of our own talents and intelligence, or an inherent belief that we are deserving of our position regardless of the work ethic we display. Reading about these attributes that we exhibit triggered a round of self-examination, with mixed results. In the workplace, I consistently work my butt off. Extra hours? Fine. On call? You bet. If there is something undone, I willingly go out of my way to solve it personally and innovate within a system to proactively prevent the situation from recurring. In short, I do my best to display the traditional nose-to-the-grindstone work ethic in addition to the initiative and creativity that hallmark our generation's talents.

However, when examining my roller coaster experience doing undergraduate work at Oberlin College, I find significantly more red flags. Despite the hefty price tag ($40K a year is no joke) that my parents paid into and I took out significant loans to cover, I regarded my position there as a given, something that I was entitled to because of my intelligence and the diversity of interests and strengths that earned my initial admission. I took advantage of the resources at the institution to further explore my interests without placing significant value on simple academic discipline. When I survey my seven semesters at Oberlin, it is clear that I didn't waste them playing videogames and drinking. I earned a spot on the varsity tennis team, traveled to Big 10 tournaments with the table tennis club and captained the men's Ultimate frisbee team. I traveled to Guatemala and I expanded my cultural knowledge through literature and cinema coursework in my Hispanic Studies major. I wrote the syllabus for, applied to teach and successfully executed an accredited course on Calvin and Hobbes which continued onwards in the hands of some of my students. I helped organize a program to train and bring college students into every classroom in the Oberlin public elementary schools to teach Spanish twice per week, and volunteered to teach in three separate classrooms when we were short on instructors. However, I consistently brought back B's and C's and dropped a couple of classes when I fell too far behind, earning myself only three years of completed coursework before I left Oberlin.

The ability to accept basic, sometimes boring requirements and display dedication throughout is the very definition of discipline, and our generation lacks it. We bounce, free as ADD, from one source of stimulation to the next in search of the right pieces to construct our personal identity. We believe our jobs should be personally fulfilling, but overlook that we need to prove we deserve those positions. We want responsibility and creative control, but forget to pay our dues in the hierarchy. To be honest, more damning than any of these characteristics is how terrible we are at taking criticism. I have friends, exceptional ones, who generally avoided the above pitfalls and vices, but I am not sure I've met anyone from Generation Y who handles professional criticism well, and I wonder if this is because of how much our work is now a part of our identity. If I equate a significant part of my personal worth with my work, then criticism of my work is criticism of who I am. If my job in the non-profit industry brands me as someone who cares (Oberlin's old motto, the one that attracted me: "Think One Person Can Change The World? So Do We"), then criticism of the work I've produced suddenly equates to questioning how much I really do care.

The same concept can easily extend across to any other aspects I've included in my personal brand. I am a music blogger, so music is a part of my personal brand, one of the little arms of my unique snowflake. If someone hears me playing TV On The Radio and asks why I'm listening to music that sounds like it's made by stupid hipsters from Brooklyn, by the transitive property they are insulting me as well. Here is where we start to get into the search for love.

If we twenty-somethings are all unique little snowflakes floating towards the ground displaying our personally fulfilling careers, sophisticated taste in pop culture and cool hairstyles, most of us want to hit the ground in our mid-thirties right next to a similarly designed (or complementary) snowflake, preferably with a nice house and a kid or two. Getting from A to B will already be challenging enough given our desire to travel the world and be choosy about the jobs we accept. To complicate matters further, you have to actually find that person.

The two quotes at the end of Part 1 illustrate our debates over how much we need to have in common with another person to date them. I think we can all agree it's more fun to date someone who shares a lot of common interests - if you can go rock climbing together and then enjoy a microbrew while listening to the new LCD Soundsystem album, then your date doesn't involve making any sacrifices - you're doing exactly what you'd be doing with your friends anyway. This seems ideal from a Generation Y standpoint, as it essentially maintains what we feel we are entitled to (composing our life of the parts of our preferred personal brand) without requiring significant sacrifice. Sure, you eventually have to learn how to compromise to work through the inevitable rough spots, but we've all heard "relationships are hard work" enough times that we can accept the necessity. It still seems like dating someone who likes the same activities and brands themselves with the same pieces of pop culture as you is a win-win situation.

It is, however, very different from past generations. They paired off at younger ages and, depending on how far back we go, were lucky to have one or two major unifying factors. Often the primary shared interest very quickly became raising mutual children or managing finances, leaving obsolete the myriad factors we Gen Y-ers are using as our criteria. Sure, they succeeded at continuing the human race and advancing our society to where it is today, but isn't it a sign of progress that we are looking for real love?

Perhaps that depends on the criteria we are using. Sadly, that awesome Pavement album you both adore isn't going to be of much use when you're arguing over who gets up to feed the baby. Even your shared love of gardening will wither if the economic crisis dries up your nest egg and tough decisions have to be made. Lori Gottlieb took a lot of heat for her recent book Marry Him: The Case for Settling for Mr. Good Enough (and the title is indeed unnecessarily inflammatory), but she writes with remarkable poise about recognizing what qualities make up a successful partnership. It turns out that our fantasies about locking eyes across a crowded room and dancing all night don't exhibit significant statistical correlation with successful marriages. The feminist ideals of generations slightly older than us left them in the position to write regretfully about misplacing their priorities in search of Mr. Right, but their experiences pale compared to what we may be about to put ourselves through.

If it helps, I've got no useful answers. It seems smart to spend your twenties with someone who does overlap with your personal brand, to maximize your enjoyment of life while you are young and free. However, if we hit thirty without having invested in our love life the same discipline and recognition of paying dues that we're still finding in our careers, it may not be easy to transform overnight into someone who knows how to evaluate real compatibility. Best of luck to you, though...

Finally, here are the latter ten tracks I am branding myself with, pre-2000. Part 1 brought us up to 1992, so here is one more ingredient (1992-1999) of my personal brand.

Nirvana - Heart-Shaped Box (1993)
The conflicted poster boys of grunge had already overshot their expectations with Nevermind and Kurt went back to write a personal piece with "Heart-Shaped Box." Somehow his bitterness towards women (nice work, Courtney) comes off as raggedly gorgeous, laden with heavy riffs and vaginal imagery.

Built To Spill - Distopian Dream Girl (1994)
These indie elder statesmen etched out their part of the canon with an unreal run of brilliant records in the 90's (There's Nothing Wrong With Love, Perfect From Now OnKeep It Like A Secret). From the first of the above, Doug Martsch lets his guitar loose and nails the early 90's Pixies/Pavement catchy yet DIY sound as one of their contemporaries, no less.

The Notorious B.I.G. - Juicy (1994)
The first (but far from the last) hip hop song on this list, Biggie Smalls was a force of nature behind the mic. From his prophetic debut album Ready To Die, "Juicy" is still the gold standard, a rags to riches Bronx tale.

DJ Shadow - Building Steam With A Grain Of Salt (1996)
Nothing sounded like this in 1996. Nothing has sounded like it since, either, but not for lack of imitators. DJ Shadow's Endtroducing is still one of the most intense open-to-close listening experiences on record, and "Building Steam With A Grain Of Salt" really deserves to be listened to at night, driving somewhere in a car, definitely within sight of the ocean. Moon optional. Head-nodding required.

Bjork - Joga (1997)
Bjork is a very strange lady, but she's made her mark with fearless songwriting, abandoning traditional structure to an extent that leaves other artists uncomfortable and envious. "Joga" lays down swooning strings and echoing percussion for her adventurous lyricism, and the experience is unforgettable.

Radiohead - Paranoid Android (1997)
The highlight of the album that defined the 90's. OK Computer said "Fuck Brit-Pop" and went on a distorted Pink Floyd-esque trip down paranoia lane, peaking early as Thom promises "When I am king you will be first against the wall" accompanied by a pair of mind-wrecking guitar solos.

Wu-Tang Clan - Triumph (1997)
The essential Staten Island kung-fu rap collective blasted onto the scene early in the decade, but nothing displayed their lyrical muscle like the posse cut "Triumph." Five-plus minutes of eloquent threats and violent metaphor, completely eschewing a chorus or even a chance to catch your breath.

Aceyalone - The Guidelines (1998)
After honing his skills in the Freestyle Fellowship, Aceyalone went solo and took his wordplay with him. "The Guidelines" is a manual on internal rhyme, assonance and metaphor dripping all over a dusty, sighing beat.

Black Star - Respiration (1999)
Still my favorite hip-hop track of all time, Mos DefTalib Kweli and Common brought beauty to the slums with this anthem to nighttime in the city. The lyrical content can take a thousand listens to parse properly, but it only takes one to realize that these three emcees truly are in sync with the heartbeat of the metropolis.

The Dismemberment Plan - Gyroscope (1999)
As the glory days of Pavement and The Pixies faded away with the decade, it was easy to notice just how terrible the crap on the radio was (Nickelback, Creed, Linkin Park) and give up on rock music (notice the previous three tracks were hip hop). But somewhere out there, someone had dreamed a dream of a type of music that was actually new. The Dismemberment Plan fucked with rhythm, chipped away at guitars and almost sung - and somehow all of these oddly aimed attempts at musicianship empowered them to write something I had never heard before. "Gyroscope" is truly groundbreaking two and a half minute paean to the moment of breaking up, and its poignant sting refuses to fade.

Wednesday, March 24, 2010

Remix Roundup

Amanda is back with a fresh set of wildly original remakes. Grab these irresistible beats while you can and stay tuned for tri-weekly updates!

I mistakenly identified Fear of Tigers as a "bunch of London dudes" in my last post, when it is actually just the one London dude, a Mr. Benjamin Berry.  "I Can Make the Pain Disappear" is the first track of his 2009 album Cossus Sufsigalonica.   It's essentially a mainstream dance tune (You'd better believe that’s Robin Thicke on vocals). Monsieur Adi is an Italian DJ whose MySpace bio reads "sounds like dirty European aristocracy."  I don't know much about that but I keep coming back to the way this mix sparkles, rises, trips, slows, ponderously picks itself up and finishes jumping and shouting. Sort of beautiful, really.


I haven’t been much into any of the reworkings by or of London’s The XX (I’ll even say that I just don’t think their Florence and the Machine “You’ve Got the Love” experiment is all that) but this is something else.   Where the original is sweet, bordering on twee at times, Texan Matthew Dear gives us something kick ass.  It’s like the song playing in the background of a really pretty alright house party in a movie while something nice and long-awaited is happening to a character everyone likes.  The soft vocals meld with a layered set of funky kicks, claps and clicks building to a bashfully awesome, smile-inducing crescendo that really pays off.  “VCR” in its inceptive incarnation is a terribly private, intimate song; the remix is a seamless translation of those sentiments, of that romance, into the world outside.


May68 are from Manchester and this here is their debut single, officially released last week, and remixed here by Parisian DJs Acid Washed, who are a nice contrast to the other textbook glam Frenchies featured this week.  A pretty decent little banger, this is a must listen for its unwavering tension, rattling, empty-warehouse intensity and stark, echoing vocals.


Kavinsky, AKA France’s Vincent Belorgey, is back with a new EP out this Friday.  The title track features Lovefoxxx of Brazil's CSS (remember them?)  I couldn’t pick a favorite between these two mixes so I decided to share them both and let you decide.  Breakbot is one of Ed Banger records’ darlings and has done remixes for "bloghouse" firstwavers  Pnau and Ladyhawke.  His take is decidedly French disco, sunny and upbeat without ever actually being uptempo—it’s subtly done and the song is the better for it.  As a clever extra, Breakbot has replaced the original, titular night call--a lone wolf howl--with the ringing of a telephone.  By contrast, German artist MMMatthias kicks up the beat and the meandering synths for a punchy zombie dance duet with a skillful fade-in/fade-out malignancy.


Contrary to what it says directly below this, this post brought to you by Amanda.

Monday, March 22, 2010

New Music Monday!

Often referred to as "the worst-received idea since Kool-Aid's 1989 discontinuation of 'The Grapist,' a huge purple monster who sodomizes thirsty children," it's New Music Monday! (ripped off from The Onion, which apparently is fair game?).

The Brooklyn phenoms just dropped their second album, Fang Island, and they did not forget to bring the fun. The joyous "Life Coach" boasts funky stabs of instrumentation under eminently chant-able vocals, as immediately catchy as anything from MGMT's first album but with more crunch than slickness.

Fang Island - Life Coach

Genre-crossing always pulls me in for a second (and usually third) listen, and "Da Cali Anthem" is no exception. Dubstep bruiser Rusko takes Roger Troutman's severely auto-tuned vocal clips from Tupac Shakur's legendary "California Love" and strings them out across a bed of dubstep percussion and heavy synths, resulting in a (mildly repetitive) anthem that still may deserve a spot on your next sunny weather playlist.

Rusko - Da Cali Anthem

Straight-up classic rock. From the 70's, clearly. No? Brand new? Well, if people are still making this stuff, it'd better be good. Really? Pretty solid? Handclaps, a nice chorus and an interlude in the middle that doesn't devolve into guitar masturbation? How... original.

Free Energy - Hope Child


This really, really sounds like the music David Bowie should be making, right now. Can someone please get him involved with British producer Primary 1? A harmony of those two voices and sensibilities would be mind-boggling, but in the meantime Nina Persson of The Cardigans offers a nice counterpoint on this very restrained, deftly-woven piece that will assuredly be stuck in your head.

Primary 1 - The Blues (f/Nina Persson)

The Morning Benders' sophomore album has finally dropped (get the first two very catchy lead singles here) and "Wet Cement" is yet more proof that adding Grizzly Bear member Chris Taylor paid off, with a tune that sounds like classic Brit-Pop given a prog-rock twist by way of California.

The Morning Benders - Wet Cement


The DJ duo drop another one sporting Roisin's vocals (get the last one here) and it screams with immediacy. Flirty bass and frantic vocals suck you right in and won't let go - impressively good.

Crookers - Hold Up Your Hand (f/Roisin Murphy)


Goldfrapp's newest, Head First, has leaked and it is side-ponytail-level 80's. I'm not sure I'm impressed - Goldfrapp has got the talent to do more than this, but "Alive" does showcase a momentum-building sensibility that's hard to resist. Judge for yourself.

Goldfrapp - Alive


Flying Lotus is a rare breed, a cutting-edge Dubstep producer who calls America home. His debut album, Los Angeles, came screaming out of Warp Records last year to critical acclaim, and the follow-up promises to be similarly trippy. Warning: Distinct lack of traditional musical structure ahead...

Flying Lotus - Computer Face/Pure Being


A fun aside to prime you for the Jonsi full-lenth (it leaked, and it's unbelievable), this time Sigur Ros' frontman stops in at the BBC for an in-studio session and covers MGMT's "Time To Pretend" as a slow-building piano ballad. Get three lead tracks for the upcoming Go here, here and here, and stay tuned for a write-up of the full album.

Jonsi - Time To Pretend (MGMT Cover)

Saturday, March 20, 2010

An Exploration of Personal Branding and Pop Culture - The MTV Generation pt. 1


I find myself fascinated by the concept of personal branding, particularly in the way that the generations currently aged 15-30 use it in daily life. The term 'personal branding' entered the marketing lexicon a good 30 years ago, but has recently taken on significant clout in the dual worlds of celebrity personal branding and the use of social media networking and marketing as a form of personal branding. Many businesspeople do in fact build their brand online by positioning themselves as 'experts' in a field through carefully aimed personal and professional blogs, social media profiles, topical tweets and more. Their name becomes inseparable from their body of work, and any new project they launch has the power and momentum of their personal brand behind it.

Amanda and I are working through our top 100 songs of the past decade (2000-2009) at the moment, and will be sharing them with you in the near future. This will absolutely be an attempt to build the brand of our blog - through experiencing the songs we choose to brand ourselves with, you will both identify with us ("oh, yeah, I LOVE that song, they have really great taste") and learn to respect us as credible experts ("wow, that song is amazing, I can't believe I've never heard it before, they sure have great taste and I'm lucky they let me read about it"). Win-win, right? In all earnestness, these songs are chosen with the intent to share our favorite tunes with you, but they will also be incorporated into our brand, our image, and so by affiliating ourselves with these songs we can create certain associations and gain credibility. It's not as manipulative as it sounds. If anything, it's unavoidable because of the makeup of the generation to which we (and the majority of our readers) belong.

I believe that there is an unprecedented level of pop culture saturation surrounding persons aged 15-30, with some mild splash effect beyond that. The sheer amount of information and media at our fingertips is staggering, sometimes to the point of being intimidating. Like an actor in that new TV series? Look him up on IMDB, see a couple of films that he's in via Netflix, memorize that director that he loves to work with, and two weeks later you're casually dropping Chiwetel Ejiofor's awesome name in conversation at a party and mentioning his chemistry with director Spike Lee and writer Michael Genet, each of whom he's worked with on two projects (one overlapping), and how you've heard rumors that the three have a new project featuring Mia Wasikowski from Alice In Wonderland (not true... yet). With this amount of information easily available, there comes a burden to be knowledgeable in any area that is a significant part of your personal brand. If you loved Radiohead's The Bends and OK Computer albums, people will look at you askance when you share that you've never actually listened to Kid A or Amnesiac.

The breadth of information and media available also places a stigma on those who simply buy into an existing brand, especially if that brand is seen as sell-out or corporate. Your clothing style had better not just be off the rack from American Eagle and Abercrombie, or even 100% hipster-certified from Urban Outfitters. Vintage stores and boutiques are essential to creating your personal look, if fashion is one of the areas in which you brand yourself. Butt-ugly but ironic is revered over handsome and generic. This phenomenon stretches even farther when it comes to music. The Clear Channel radio conglomerate runs virtually all of the pop, rock and rap music stations in every major American media marketplace. If you fall into this age group and simply take your cues from what "the man" and his market researchers place on the radio, you're regarded as a mindless drone suckling at the teats of the corporate cash cow.

Opportunities to create and share your personal brand are everywhere. My Nalgene waterbottle (a brand I've now associated myself with) is covered with stickers. There is an ACLU Supporter badge, a Threadless tee-shirts sticker, Barack Obama's "Yes We Did" decal, a "Play Ultimate" design and more. These aren't all 'brands' that sell you products, but they do all have conceptual associations that are now part of the personal brand I am projecting. Social networking sites offer you the chance to brand yourself further, especially in regards to pop culture. When Facebook blew up, before the photo albums and events became indispensable and the 'news feed' cloned Twitter's format, it offered you one space to discuss your 'interests' as a general concept and an additional one space each for the three major media types: 'favorite books,' 'favorite movies,' and 'favorite music.' There was still a news feed back then, but this was before you even had a 'status' to update or links to post. The news feed was literally a catch-all of changes that your friends made to their personal profile. The cute guy in your Biology class just updated his favorite movies and he added Love Actually. *Swoon*. Your friend from high school went to a big state university that just now got Facebook, so she finally friended you and apparently she is also in love with that hot new Arcade Fire album, Funeral. Quick, post on her wall about it!

We literally spent time updating our profiles as a way of modifying the personal brand that we were projecting to our peers through our taste in pop culture consumption and our interests, and we read about it every time someone else did the same. That is what Facebook was focused on when it made it big among America's liberal elite college students and began its ascent past MySpace into internet superstardom. They tapped into our subconscious desire to project a 'cool' personal brand, even if we didn't know what exactly we were doing, and we in turn spent our time and energy using their network. I think it truly says something about the extent to which we use pop culture to brand ourselves that we responded better to Facebook (a simple profile form with the aforementioned 'favorite media' focus) than we did to MySpace, which arguably offered far more freedom in terms of personal design of your profile page. You could brand yourself more uniquely on MySpace, but apparently not in the ways we cared about. Disclaimer: I am oversimplifying the Facebook vs. MySpace battle by only discussing it in one category - obviously there were also design elements, elitist status and constantly adapting functions at play, among many other factors.

This train of thought will be continued (and expanded into the realm of interpersonal relationships) in the upcoming part two, but until then I will leave you with two things. First, a pair of dueling quotes selected out of two books/movies from the past decade that deal heavily in matters of pop culture, romance and personal branding. These will inform some of my investigations in the sequel to this post. Second, an attempt to brand myself through music. I won't share with you anything from or since the year 2000 in an effort to save that for our upcoming Top 100 feature. Instead, I've compiled the 20 songs I'd like to brand myself with (and share with you) that were recorded and released prior to the year 2000. This post will receive the first ten (chronologically - I will not attempt to rank these) and the sequel post will contain the latter ten. Enjoy.


"A while back, when Dick and Barry and I agreed that what really matters is what you like, not what you *are* like, Barry proposed the idea of a questionnaire for potential partners, a 2 or 3 page multiple-choice document that covered all the music/film/TV/book bases. It was intended: a) to dispense with awkward conversation, and b) to prevent a chap from leaping into bed with someone who might, at a later date, turn out to have every Julio Iglesias record ever made. It amused us at the time... But there was an important and essential truth contained in the idea, and the truth was that these things matter, and it's no good pretending that any relationship has a future if your record collections disagree violently, or if your favorite films wouldn't even speak to each other if they met at a party."
Rob Fleming (High Fidelity, by Nick Hornby)


"Just because she likes the same bizzaro crap you do doesn't mean she's your soul mate."
Rachel Hansen (500 Days of Summer)




Bob Dylan - Like A Rolling Stone (1965)
The song that re-defined everything about songwriting and inspired the youth of the era to create a wildly successful namesake magazine.


The Velvet Underground - Venus In Furs (1967)
The band whose sound likely had the most direct influence over the past decade of indie music recorded a clanging beauty with perfect pacing and delicious lyrics about sadomasochism.


The Rolling Stones - Gimme Shelter (1969)
The classic rock juggernauts wrote a perfectly timed war protest song that captures everything about the urgent and beautiful terror of the American psyche in the midst of the Vietnam War.


Pink Floyd - Brain Damage (1973)
I don't know how many psychedelic drugs it takes to see the dark side of the moon, but Pink Floyd captured some authentic moments of beauty in their eternal quest.


David Bowie - Rebel Rebel (1974)
The man who created every indie trope from the 70's aside from punk shows that he damn well could have written that book, too. He veered the opposite way (towards Brian Eno) later in the decade with standout album Low, but he followed his early-70's Ziggy Stardust persona with this pseudo-materialistic gem that milks an absurdly simple riff the Ramones and Buzzcocks spent years trying to replicate.


Iggy Pop - The Passenger (1977)
Bowie got his sticky fingers all over Iggy midway through the decade and, sequestering him away from the Stooges and his various drug issues, in a single year co-wrote and produced The Idiot and Lust for Life, a pair of career-defining albums. From the latter, "The Passenger" is a man's poetic view of a city through the glass, as well as an excellent metaphor for a drug trip.


The Clash - London Calling (1979)
The quintessential song of the British Punk revolution, The Clash's inclusion of reggae rhythms and riffs lent their take on punk a variability lacking in the straight-ahead cock-rock of the Ramones. Bitter, political lyrics topped off with a ridiculously combustible chorus.


Sonic Youth - Teen Age Riot (1988)
The opening track from Daydream Nation, this blog's quasi-namesake album, and the source for our tagline, "Looking for a ride to your secret location." After a minute and a half of build-up, the riffs take off and lead into an unflinchingly classic indie single, showing that you could use guitar distortion to sketch a fractured take on traditional beauty.


The Pixies - Here Comes Your Man (1989)
The single most influential "Alternative" band of all time, The Pixies wrote their perfect album with Doolittle and "Here Comes Your Man" was their proof that creating catchy music is practically effortless. The hook and bridge are as sticky as bubblegum-pop, giving an album of jaggedly perfect riffs and snarling vocals a sweet, grounded center.


My Bloody Valentine - Only Shallow (1992)
The band that defined shoegaze (sorry, Slowdive, my apologies, Ride) created an album of flawless ebb-and-flow out of evanescent, gauzy vocals over washed-out guitars. When you start Loveless, you can't do anything but let it play through, and you'd never think to start it anywhere but opener "Only Shallow," with an inviting squeal of urgency in its siren-like refrain.


To Be Continued...